tessa-lee-company

Spooky Slow Sales? How to Fix a Drop in Engagement Before the Holidays

Fri, 02 Oct 2026 19:58:39 GMT

Your posts aren't getting as many likes. Website traffic feels quiet. The phone isn't ringing as much. Sales have slowed down. And now you're staring at your analytics thinking: Where did everybody go? Spooky��

The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

Holiday Marketing Starts NOW: How to Prepare Your Business for Q4

Fri, 02 Oct 2026 19:34:57 GMT

If you're waiting until November to start thinking about holiday marketing, I'm going to tell you something you might not want to hear... You're already behind.

Don't panic. There's still time to turn it around.

Q4 is one of the biggest opportunities of the year for businesses. People are shopping, planning, booking servies, attending events, buying gifts, setting budgets, and already thinking about the new year.

The businesses that stand out aren't usually the ones that suddenly start posting "SHOP SMALL!" the week of Black Friday.

They're the businesses that started building momentum weeks, or months, before.

So, if you want a stronger finish to 2026, your holiday marketing needs to start now.

Decide what you're actually promoting.

Before creating graphics, scheduling posts, or sending emails, answer one question: What do you want people to buy?

It sounds simple, but this is where a lot of marketing gets messy. You don't need to promote everything your business offers at once.

Choose your priorities. Maybe it's:

Holiday gift cards
Seasonal products
Holiday services
Black Friday or Small Business Saturday offers
End-of-year appointments
2027 bookings
A specific service package
Corporate gifting
An end-of-year promotion

Pick your focus first. Then build you marketing around it. Clear offers are easier to market and easier to buy.

Work Backward From the Holidays

Don't wake up the morning of Black Friday and decide you should probably post something. Create the plan now. Look at the major dates that matter to your business and work backward.

When should people first hear about your offer? When does it officially launch? When should you send an email? When should you post reminders? When does the offer end?

Your audience usually needs to see something more than once before they take action. One post isn't a holiday marketing strategy.

Get your website ready.

Here's something businesses forget every year: you can create incredible social media content, but if you send people to a confusing or outdated website, you're making it harder for them to become customers. Before holiday traffic starts increasing , take a look at your website.

Ask yourself: Can someone immediately tell what you do? Is it easy to buy, book, contact us, or request information? Does the website work well on a phone? Are your hours and contact information correct? Are there broken links or outdated offers? Do we have clear calls to action?

Social media might get someone's attention. Your website needs to help turn that attention into action.

Start creating content before you need it.

One of the easiest ways to make marketing stressful is waiting until you need a post to create the post.

Use October to build your content library. Take photos. Film short videos. Collect testimonials. Photograph your products. Record behind-the-scenes clips. Answer frequently asked questions. Introduce your team. Show your process. Then, when November and December get busy, you're not scrambling for something to post. You've already done the work.

Don't make every post a sales pitch.

Yes, Q4 is about driving sales. No, that doesn't mean every caption needs to say BUY NOW.

People still want to connect with businesses they're supporting.

Mix promotional content with storytelling, education, testimonials, behind-the-scenes content, community involvement, team features, and helpful information.

Show people why they should choose you, not just what you're selling.

Trust first. Sales follow.

Use more than social media.

Social media is powerful. But your entire marketing strategy shouldn't depend on an algorithm.

You q4 strategy might include:

Social media
Email marketing
Your website
Blogs
SEO
Paid advertising
Photography and video
In-store marketing
Community partnership

These pieces should work together.

Someone might discover you on Instagram, visit your website, see you again on Google, join your email list, and finally make a purchase after receiving an email.

That's marketing.

Start talking about 2027.
While everyone else is focused exclusively on the holidays, don't forget what comes immediately afterward.

A brand new year.

For service businesses especially, November and December can be the perfect time to start generating leads for January.

Talk about 2027 bookings. Create a waitlist. Promote consultations. Encourage people to plan ahead.

Start conversations now so you're not entering January wondering where your next customer is coming from.

Make it easy to take the next step.

This is one of my biggest marketing rules; Don't make people work to give you money.

If you want someone to book, give them the booking link.

If you want them to shop, send them directly to the product.

If you want them to request a quote, make the form easy to find.

If you want them to call, give them the number.

Every piece of marketing should answer: What do I want this person to do next?

Then make that decision obvious.

Q4 is already here. Let's us it.

You don't need a complicated 40-page marketing plan to have a strong holiday season.

You need a clear goal, a strong offer, consistent content, and a strategy that makes it easy for people to take action. And most importantly? You need to start.

Don't wait until Thanksgiving week to start thinking about holiday marketing. Your Q4 momentum begins now.

At Tessa Lee Company, we help businesses turn marketing ideas into strategies they can actually execute, from social media and websites to branding, SEO, emial marketing, content, and photography.

Because every business could use a little more TLC.

Ready to get you Q4 marketing wroking hard for your business? Let's talk.

The Power of Consistency: Why Posting More Isn't Always the Answer

Thu, 30 Apr 2026 20:06:08 GMT

One of the biggest misconceptions in social media marketing is that success comes from posting more and more content.

The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

How to Get More Eyes on Your Business Before Summer Hits

Thu, 30 Apr 2026 19:57:07 GMT

As summer approaches, people begin making plans, spending more time out and about, and looking for products and services that fit the season. Whether you own a local business, offer services, or run an online brand, now is the perfect time to make sure your business is visible before the busy summer months begin.

If you wait until summer is already here, you may miss valuable opportunities. The businesses tat gain momentum early are often the ones customers remember first. Here are a few ways to get more eyes on your business before summer hits.

Refresh Your Social Media Presence

Take a look at your current social media pages. Are your profile photos updated? Is your bio clear? Are your highlights relevant? Before summer starts, make sure your pages reflect your brand and clearly explain what you offer.

This is also a great time to update your vision with brighter seasonal content that feels fresh and current.

Start Showing Up Consistently

You do not need to post three times a day to be noticed. What matters most is consistency. Start posting regularly now so your audience begins seeing your brand more often before summer arrives.

This could look like:

3 quality posts per week
Daily stories
Weekly reels
Consistent engagement with followers

The more consistently people see your business, the more liekly they are to think of you when they need your product or service.

Run a Promotion or Seasonal Offer

Give people a reason to pay attention now. A spring promotion, early summer booking special, limited-time discount, or giveaway can create excitement and increase reach.

Promotions can also encourage shares, tags, and word-of-mouth marketing that helps new people discover your business.

Use Email Marketing

If you have an email list, use it. Send a quick seasonal update, promote an offer, or remind customers what your provide.Email marketing remains one of the best ways to stay top of mind.

Invest in Local Visibility

If you are a local business, update your Google Business profile, ask for reviews, and make sure your business information is accurate across platforms. Many customers search online before making decisions.

Summer can be one of the busiest seasons for many businesses, but visibility starts now. The more intentional you are in the weeks leading up to summer, the more likely you are to attract attention, build momentum, and convert interest into sales.

Need help creating a strategy that get your business noticed this season? Send me a message and we can start strategizing today!

Why Your Business Isn't Growing Online (And How to Fix It This Quarter)

Tue, 21 Apr 2026 03:05:35 GMT

Your posting on social media. You're showing up consistently. You're trying all the things. But your business still isn't growing online.

If that sounds familiar, you are not alone. Many business owners assume that simply being active online automatically leads to growth, but visibility without strategy often leads to frustration.

The good news? Growth is possible when you identify what’s really holding your business back.

Here are some common reasons your business isn’t growing online, and how to fix it this quarter.

1. You’re Posting Without a Strategy

Random content creates random results. If you are posting whenever you have time without clear goals, messaging, or purpose, your audience likely feels confused.

Create content around these pillars:

Education
Trust-building
Behind the scenes
Social proof
Calls to action

Every post should have a reason.

2. Your Brand Message Isn’t Clear

People need to quickly understand:

What you do
Who you help
Why they should choose you

If your website or social media makes people guess, they move on.

Fix it this quarter:

Rewrite your bio, homepage copy, and service descriptions using clear, simple language focused on customer outcomes.

3. You’re Trying to Be Everywhere

Many businesses waste energy trying to keep up with every platform. Instagram. Facebook. TikTok. LinkedIn. Pinterest. YouTube.

That usually leads to burnout and inconsistency.

Fix it this quarter:

Choose 1–2 platforms where your ideal audience is active and go all in there.

4. You’re Not Building Trust

People buy from businesses they trust.

If all your content is promotional, people may scroll past without connecting.

Client wins
Testimonials
Your story
Helpful tips
Behind-the-scenes moments

Trust grows through connection.

5. You’re Ignoring SEO

If people cannot find you in search, you are missing warm leads every day.

Optimize your website and content for search terms your audience uses, such as:

Social media manager near me
Wedding photographer in [city]
Marketing help for small business

SEO creates long-term visibility.

6. You’re Not Tracking What Works

If you never review analytics, you are operating blindly.

Track:

Website traffic
Inquiry sources
Best-performing content
Reach and engagement
Conversion rates

Data helps you market smarter.

Your Growth Plan for This Quarter

Instead of trying everything, focus on these steps:

Clarify your messaging
Pick key platforms
Create strategic content
Improve SEO
Build trust consistently
Track progress monthly

If your business isn’t growing online, it does not mean you are failing. It usually means your strategy needs refinement.

Growth doesn’t come from doing more—it comes from doing the right things consistently.

At Tessa Lee Company , we help business owners turn scattered marketing into intentional growth strategies.

If you’re ready to grow this quarter, let’s make it happen.

Spring Clean Your Marketing: What to Audit in Your Digital Strategy Right Now

Tue, 21 Apr 2026 03:01:35 GMT

Spring is the season of fresh starts, new energy, and clearing out what no longer serves you.

While many people focus on closets, garages, and home organization, business owners should also be asking an important question:

When was the last time you cleaned up your marketing strategy?

If your online presence feels cluttered, inconsistent, or ineffective, now is the perfect time to do a full digital marketing audit. Just like your home, your business performs better when everything is organized, intentional, and working properly.

Here's how to spring clean your marketing and refresh your digital strategy right now.

1.Audit Your Social Media Profiles

Your social media pages are often the first impression people have of your business. Make sure everything is current and aligned with your brand.

Check these areas:

Profile photo and branding
Bio and business description
Website link
Contact information
Highlights or pinned posts
Consistent messaging across platforms

Ask yourself: If someone found my page today, would they immediately understand what I do and how I help?

2.Review Your Content Performance

Not all content performs equally, and that's valuable information.

Look back at the last 90 days of content and identify:

Posts with the highest engagement
Content that generated inquiries or sales
Topics your audience responded to most
Posts that fell flat

This helps you stop guessing and start creating content based on what actually works.

3.Update Your Website

Your website should feel current, functional, and easy to navigate.

Review:

Mobile responsiveness
Broken links
Outdated photos
Old service descriptions
Slow load speed
Clear calls to action

A beautiful website means very little if it confuses visitors or makes it hard to contact you.

4.Evaluate Your SEO Strategy

Search engine optimization is one of the most overlooked growth tools for small businesses.

Check:

Are your website pages targeting keywords?
Are log posts optimized for search?
Do page titles and descriptions make sense?
Are you showing up when people search for your services?

Strong SEO helps people find you even when you are not actively posting.

5.Revisit Your Brand Messaging

Sometimes businesses grow, evolve, and shift, but their messaging stays stuck in the past.

Ask yourself:

Does my brand voice still feel accurate?
Am I speaking to the right audience?
Is my offer clearly explained?
Does my messaging reflect where my business is now?

Clear messaging builds trust and makes marketing easier.

6.Create a Simpler Plan for the Next Quarter

After your audit, don't overcomplicate the next step.

Choose:

2-3 content themese
1-2 platforms to focus on
A realistic posting schedule
Monthly goals for leads, reach, or engagement

Simple and consistent beats complicated and inconsistent every time.

If your marketing feels messy, scattered, or outdated, you don't need to panic, you just need a reset. A seasonal marketing audit can help you identify what's working, fix what isn't, and move into the next quarter with confidence.

At Tessa Lee Company, we help businesses simplify their marketing, improve their online presence, and create strategies that actually work.

Ready to refresh your marketing this spring? Let's chat!

10 Social Media Content Ideas for Small Businesses

Tue, 24 Mar 2026 05:37:09 GMT

10 Social Media Content Ideas for Small Businesses

Struggling with social media content? Here are 10 creative , easy-to-implement ideas to engage your audience and grow your brand.

Social media is one of the most powerful tools for small businesses, but coming up with fresh, engaging content can be overwhelming. That's why we've put together 10 easy-to-implement ideas to engage your audience and grow your brand.

1.Behind-the-Scenes Content

Show your audience how your products are made, your creative process, or what a day in your business looks like. People love seeing the "real" side of your brand.

2.Client Spotlights or Testimonials

Highlight your happy customers. Share their story, photo, or a short quote. Social proof builds trust and credibility.

3.Educational Tips or How-To Posts

Share your expertise! Short tutorials, step-by-step guides, or tips make your brand valuable and authoritative.

4.Interactive Content

Pulls, quizzes, or Q&A sessions encourage engagement and help you understand your audience.

5.Product or Service Highlights

Feature your products or services with compelling visuals and benefits. Show why they're worth choosing.

6.Behind-the-Brand Stories

Tell your brand story, share your mission, or highlight team members. Authenticity resonates.

7.Seasonal or Holiday Content

Tie your posts to holidays, seasons, or current events, this keeps your content timely and relatable.

8.User-Generated Content

Encourage customers to share photos or reviews and repost them. It strengthens your community and builds trust.

9.Tips or Hacks Related to Your Industry

Share practical advice that helps your audience solve problems, they'll see your brand as a valuable resource.

10.Inspirational or Motivational Content

Quotes, success stories, or stories of overcoming challenges inspire your audience and create emotional connections.

Social media doesn't have to feel like a chore. By implementing these 10 content ideas, you can engage your audience, showcase your brand personality, and grow your small business online with confidence.

Need help creating consistent, high-quality social media content? Work with Tessa Lee Company to take the stress off your plate nad start seeing results.